F.lli Lorenzi srl

House or travel beauty cases…

On 4th Aprilat 19.00, on the occasion of the famous furniture yearly event in Milan named “Salone del Mobile”, Fratelli Lorenzi hosts a solo-show of the photographer Maurizio Montagna.

“Some time ago, during a visit at the old Olivari, a company manufacturing handles, I was shown a steel handle designed by Gio Ponti, called “La lama” (The Blade).It was sufficient to incline that object at 90% and observe it in the backlight to comprehend the shape accuracy of one of the most important building of 20^th century architecture: the Pirelli skyscraper”. Maurizio Montagna.

Table guillotinefor cigars…

Attilio Morotti, an artisan from Bergamo, designs and creates…

The model shown here comes with a handle…

The Maglia firm, among the oldest Italian umbrella-makers, will explain how to carry out the artisan manufacture of a tailor-made umbrella. Maglia’s generation is composed of craftsmen just like the Lorenzi’s. The Lorenzis have been present in Milan “only” since 1919, whereas the Maglias have been manufacturing since 1854 in Lombardy and since 1876 in Milan.Five generations for the Maglias and “only” three generations for the Lorenzis (in 2019 they will have been knives makers for 100 years in Milan!) A Lombard family from the province of Brescia that of the Maglias and coming from Val Rendena (the Valley of Madonna di Campiglio) the Lorenzis’ family: not very far away from each other, indeed.

The steak knife is an item that…

The Maglia firm is among the oldest Italian umbrella makers.

Pocket knives and, in general, short bladeswere historically born for specific working requirements and, since the very beginning, were conceived to be used in battle or for social acknowledgement. Today old traditions are often re-interpreted by very skilled craftsmen who are able to create high-quality precious objects using new materials and finishing.

On 15th November 2015 a new Lorenzi’s shop opens in Milan.



The initiative is born of one part of the Lorenzi’s family who has been in business since 1919 in Milanwith the shop of C.so Magenta established by Olimpio Lorenzi - Stefano and Marcello’s grandfather - who actually started the first Lorenzi’s shop in Milan. Then, after nearly 100 years, his nephews open a new store in 2015.

Marcello Lorenzi,after several years of activity with his brother Andrea in the shop of C.so Magenta, starts a new business representing a re-launch for the Lorenzi family in Milan: an initiative that hadn’t happened for 50 years. Marcello will be flanked by Stefano, who will bring into this challenging adventure the ideas and the knowhow derived from his 20-year long experience as a consultant.
 
The new enterprise moves forwards without forgetting the true values of the family’s long tradition; a business projected towards the valorisation of craftsmanship, research and functional precious materials. Moreover, it stands as a bridge connecting past and future based on quality, trustworthiness, interpersonal rapport, state-of-art concepts of management and selling techniques.

We shall deal with the clientele in different ways offering not only a range of carefully selected items, but also the maintenance, fixing and service of their most beloved objects.

In brief, F.lli Lorenzi is todaysolidly linked to the past (the first shop that was opened in 1919 by our grandfather Olimpio in C.so Magenta in Milan was called “F.lli Lorenzi Arrotini”) thanks to the inventiveness of the two brothers Stefano e Marcello. And yet, this shop is also projected towards the future, as they are going to develop together more and more new ideas.

Like in similar cases, this shop will be a business separated from the other Lorenzi’s stores in Milan, though intimately linked to them as far as concerns tradition and the unique way customers are served.